Liberals...
persuaded primarily by emotion... the ends justifies the means... inherently dishonest.
Moderates...
euphemism denoting Liberals unwilling to take a definitive stand on an issue or honestly identify themselves as Liberals.
Conservatives...
persuaded primarily by reason... the means becomes the end... inherently myopic.
The Truth...
sometimes on the right, sometimes on the left, sometimes in the middle... and more often none of the preceeding.